In my experience, this question doesn’t have a one-size-fits-all answer. Many organisations instinctively chase volume: more leads, more outreach, more pipeline. But is that really the most effective path?
How does having a single customer view support your company's customer obsessed culture? We’ve broken this down into three areas to inspire you...
How the Formidable Minds delivery methodology helps our clients deliver projects successfully.
The largest AI event in the world. Dreamforce 2024 kicked off with a powerful focus on Artificial Intelligence (AI), signaling the third wave of AI innovation and its deep integration across business platforms. Hosted by Salesforce in San Francisco from September 17-19, the event is centered on the potential of AI agents to transform business operations and customer experiences. 1. Agentforce At the heart of this year’s announcements is Agentforce, Salesforce’s new AI platform. Agentforce allows businesses to build and deploy AI-powered agents to automate tasks across various departments like customer service, sales, and marketing. What makes Agentforce revolutionary is its ability to act autonomously, not just as an assistant but as an active decision-maker within business workflows. This system is powered by the Atlas Reasoning Engine, an AI engine that generates, refines, and executes plans based on data from Salesforce’s Data Cloud. With Agentforce, businesses can now seamlessly integrate AI into their operations, helping them scale customer support and sales efforts like never before.
